WE GO TOGETHER
To mark the advent of their new slogan, Zippy launched their first global campaign in May 2019 in a spot featuring 49 children from all over the world. We Go Together is based on the assumption that all children are born without prejudice, and should never be judged by their colour, religion or social class.
In another initiative, launched in October, Zippy marked the back to school season, which the brand is so keen to facilitate, and held the 1st edition of the We Go Together solidarity concert at Tapadas das Necessidades in Lisbon. This event, organised in partnership with Make-A-Wish, featured Carolina Deslandes, the Zippy ambassador for the project, and special guests. Fifty per cent of the proceeds were donated to Make-A-Wish Portugal.
In addition to these projects, SIC’s Branded Content area, in a partnership forged between Zippy/Arena Media and Havas Sports and Entertainment, created and produced a 45-minute’ film on the story of two children about to experience one of the most important moments in their lives: their first day at school. An emotional story featuring a Portuguese family, and one with which so many other families are familiar at this time of the year.