“CASA FELIZ” CALLED EDUARDO

The new Terra Nostra brand campaign invited the Portuguese to visit the Azores and “Call Eduardo”, one of the 140 certified producers of the Leite de Vacas Felizes (Happy Cow Milk) Programme. The campaign took place at the point of sale, on digital platforms, on the radio, television and billboards. The primary objective was to convey the truthfulness, naturalness and unique way in which Terra Nostra operates – “Doing good, well done”.

Eduardo won´t answer the phone when he´s busy among happy cows and green pastures,  but he will use voicemail to explain some of the ways in which Terra Nostra live up to their ‘Doing good, well done’ motto: 365 days of pasture a year, the best sustainability and animal welfare practices. The happy cows of the Azores have a name, they like music and poetry recited by Eduardo, and they´re a true part of the Terra Nostra family.

We at “Casa Feliz” called him but he didn’t answer, so we sent our reporter to meet him in the pastures. Upon returning to the plane, we were given a basket full of Terra Nossa products.

On SIC’s “Casa Feliz” social media, we challenged the Portuguese to find Eduardo and then revealed what he was doing and how they could get to meet him through a brand competition.

REDES SOCIAIS