SIC AT THE RETURN OF SUPER BOCK SUPER ROCK

“Assembly takes two days, but Super Bock Super Rock lasts for three”. In an edition full of challenges and difficulties, SIC and Super Bock joined forces once again in an operation that strengthened this partnership of several years.

On the eve of the festival, SIC produced and broadcast institutional content on the arrival of the festival at the Altice Arena, including an interview with the organisers and a representative from Super Bock.

Installed at the Altice Arena in record time, the SIC and SIC Radical teams produced a live broadcast of the best moments of the festival in the form of various editorial spots, interviews with performers, organisers and Super Bock brand managers over the three days.

The presence of the brand and its activations were amplified through “sponsored” reports broadcast on SIC prime time over the three days.

This entire partnership gained even greater scope through the wide range of content shared on the SIC and SIC Radical social networks.

INSTITUTIONAL CONTENT

MINICONTEÚDOS

AFTER MOVIE