When “a Resma” takes to the stage

Staples was present at the new edition of “A Máscara”, with a surprise performance by a well-known public face. The person behind the “A Resma” mask was Fernando Daniel, who brought one of Tatanka’s greatest hits, “Love is on My Side”, to the programme.

The performance consisted of a video with clues recorded at one of the brand’s store and an interaction with the presenter and panel of investigators, which reflected a “healthy mischief” between the jurer César Mourão (one of the brand´s faces) who assimilated it to Staples’ communication on its platforms.

The communication of this integration was amplified on the social networks of SIC, the brand and Fernando Daniel himself.

VT