The importance of sport, with Skip

A partnership entered into between SIC and the Skip brand has given rise to a new programme for the fourth consecutive year. “É Bom Fazer Desporto” is a celebration of young Portuguese athletes and their journey through sport.

The new programme features six episodes, each of which highlights a different sport, showing how dedication and resilience can produce great athletes. The stories are told through the testimonies of the athletes themselves, their friends, family members and coaches. “É Bom Fazer Desporto” also features the contribution of Professor Carlos Neto, from the School of Human Motricity, who helps outline the framework for the subject and offers valuable tips on the role of sport in the physical and mental development of children and adolescents.

“É Bom Fazer Desporto” is an invitation to resilience, showing that a combination of passion, effort and support renders any goal possible, both in and beyond the sports arena. A celebration of sport as a tool for transformation and unity, inspiring young people and families to embrace physical activities and a healthy lifestyle.

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