Impresa on Bairro Feliz

The Impresa Group joined Pingo Doce’s Bairro Feliz (Happy Neighbourhood) programme to reinforce the disclosure of this project of A national scope and social responsibility, using the strength of their brands to develop a series of multi-platform activities including the airing of a spot with Júlia Pinheiro as the ambassador of the initiative.

We gave voice to the representatives of the initiative on the programmes Alô Portugal and What’s Up TV.

We expanded the initiative through sponsored content, highlights on the homepage and other display formats on the Impresa Group´s websites. Moreover, we used SIC and Expresso´s social networks to create exclusive content and scaled up the content created for television.

The project ended on 03 November with the delivery of the donations.