“MIMOSA IS COMING FOR A SNACK”: SIC JOINS THE PARTY

Mimosa has turned 50 and celebrated the date in October with the biggest snack ever. Well-known SIC faces Andreia Rodrigues, Ricardo Pereira and Francisco Garcia invited Portuguese families to sing Happy Birthday to the brand that has been “part of us” for 50 years. And the families responded, crowding into an area with a unique view of the River Tagus, at Doca da Marinha, in Lisbon.

Carolina Deslandes, Diogo Piçarra and Rita Rocha were the musical attractions at the free-to-enter, fun party designed for the whole family, featuring inflatable bouncers, trampolines, live cooking displays and handicraft workshops.

Mimosa is coming for a Snack took three months to prepare and was the result of the joint work of Mindshare, SIC and Doca da Marinha. The party environment was the highlight of the event in a series of materials produced by Atelier Impresa.

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