GALP BACK AT ROCK IN RIO LISBON
In their first year as main sponsor of Rock in Rio Lisbon, Galp joined forces with SIC to ensure Galp was the best remembered brand at the festival.
Featuring three of the channels best-known faces, pieces of mini-content were broadcast on SIC, SIC Notícias and SIC Radical in the week before the event. This reinforced the brand’s positioning and revealed some of the surprises Galp had prepared for those attending the festival.
The topics “electric mobility”, “energy transition” and “families” were also part of the sponsored reports produced by Atelier Impresa and broadcast during the event, including interviews with representatives from the brand and the dissemination of Galp activations at the venue. An item on SIC´s “Jornal da Noite” also gave visibility to a great moment for the brand, in which social inclusion was top of the bill.
With images registered over the four days of Rock in Rio Lisbon, a “best of” video was also produced for TV to promote both the festival and the brand and which associated us with the energy of music.
This partnership is the result of teamwork between Galp and the branded content areas of SIC and MediaCom (GroupM).