EDP Changing Tomorrow Now
EDP has joined the Impresa Group to reinforce their sustainability-focused approach.
The Branded Content department, in partnership with the Group´s other departments, has created eight mini-content initiatives to promote a series of projects that associate sustainability with EDP’s business. This content was broadcast on television and digital channels (social networks and the SIC Noticias and Expresso websites) through digital media and the creation of a specific landing page for the project designed to group all the content together. The brand also featured in the Changing Tomorrow Now campaign in Expresso´s E magazine.
This project is an example of a successful partnership in which brands see their communication goals amplified in all the Impresa Group´s media.