THE CONTINENTE FOOD FESTIVAL SHOW
After a two-year break due to the pandemic, the Continente Food Festival was held once again in 2022 and with a new media partner – SIC.
On 09 and 10 July, Porto City Park hosted the festival “that turns food into a show” and the lineup, made up of renowned chefs and musicians featuring names such as Tony Carreira and Daniela Mercury, was the inspiration for the content produced by Atelier Impresa.
In addition to a special SIC broadcast on the days of the festival, a “build up” was created for the event in the form of a series of pieces of content on SIC Antenna, SIC Mulher, SIC Notícias and SIC Radical, with the issuance of a promo and five 60-second pieces of mini-content highlighting the best of the festival, more specifically the programme´s main strong points, such as Cozinha Continente, Academia Continente, the various activities designed by the organisation to entertain whole families, the poster, in addition to the environmental concerns of the Sonae Group in holding an event of this size.
This fully integrated 360º campaign was also expanded on digital and brand´s platforms, with presentations in daytime, fiction and print formats.
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