ARE YOU PLAYING IN THE SAND OR ARE YOU OUT OF LUCK IN THE DESERT?

“In Qatar, all you need is conviction and a large sausage!” This was the slogan that gave rise to “Our Sausage at the World Cup”, a programme sponsored by Betclic and divided into five episodes showing the moments in which luck, or a lack of it, made history at the World Cup.

Produced by Atelier Estúdio and presented by Fernando Rocha, the five short episodes (lasting 1 minute) were broadcast on SIC and amplified on the SIC and ADVNCE social networks.

PROGRAMS

Client

Bem Operations Limited

Brand

Format

Tailor-made