ALLIANZ AT THE FINAL
SIC was chosen by Allianz as the promoter of its partnership with the Portuguese Football League. A partnership that has lasted for four years and that, according to the brand’s transformation and marketing director, José Francisco Neves, will bring increasing credibility to Portuguese football.
Cláudia Borges was the reporter chosen cover the final of the Allianz Cup, an extremely important opportunity for brand exposure.
As the naming sponsor of the Portuguese League Cup, Allianz uses this partnership to promote its social responsibility activities. Together with the Portuguese Football League Foundation, the brand undertook to deliver two tons of food to the Leiria and Fatima food banks for each goal scored.
SIC covered and amplified this partnership through a series of actions on SIC and SIC Notícias on the day of the cup final.
The initiative involved Allianz and the SIC branded content and media departments.