Ikea, Staples and Mimosa campaigns

EGTA, the European association of television and radio companies, has once again selected three SIC campaigns for its annual publication in which the best examples of television advertising creativity are highlighted.

In the Branded Content category, EGTA selected the campaign produced for Ikea featuring the decoration of all the divisions of the “Casa Feliz” programme.

The A Árvore dos Desejos initiative produced for Staples – designed to boost the brand’s back-to-school campaign – and the Mother’s Day tribute to women produced for Mimosa were cited as good examples of communication during the pandemic in the Navigating the Crisis category.

These three EGTA initiatives are fine examples of what we can do for brands. Solutions such as branded content, television, digital, print and editorial projects give us a 360 offer and the ability to respond with turnkey products through Atelier Impresa with the production of original and differentiated content.

You can access the EGTA Collection of Creative TV Cases digital flipbook here.