A HIGHLY ENERGETIC LAUNCH
A new interior, a more powerful engine and, above all, a greater range. Based on these ideas, Renault Portugal promoted the launch of the new Zoe on SIC, at a time when the station’s seasonal advertising shots were already showing the Christmas season.
As a means of “electrifying” the presence of the new Renault model on TV, a morphing solution was decided upon in November 2019, a format that enables people to associate advertising shots with a brand, conducted through dynamic transitions.
The spot was used in SIC´s Christmas animation shot, with a focus on the use of electricity to charge the car.