SUMMER ON SIC IS PLENO
Inspired by nature, Lactogal, a company specialising mainly in dairy products, came into the limelight in 2001 with the creation of the innovative brand Pleno, a range of fruit and plant infusion-based drinks that promote healthy lifestyles and experiences, with a focus on balance and wellbeing.
In 2019, and in line with the brand’s communication strategy, Lactogal chose SIC to promote their Rooibos & Lemon Herbal Tea flavour through a sponsored ad promoting the channel’s programming combined with the concept of communication with music and thematic images of the sponsoring brand.
The initiative consisted of a 20-second ad to promote SIC´s summer cinema sessions, with images of action, romance and adventure in films for all tastes. With the Pleno signature.