INCREASE SOCIAL MEDIA TRAFFIC WITH BRAND AMBASSADOR
Committed from the very beginning to feminine beauty and the fight against ageing, Olay published the “Your minute of beauty” programmes on the SIC Mulher website in 2018 and 2019, presented by Iva Lamarão, promoting ranges of anti-wrinkle products and moisturisers with visible results after 28 days, and challenging consumers to share their photos on social networks.
Olay is a Procter & Gamble cosmetic brand for face and skin care. Originally created in South Africa by chemist Graham Wulf in the1950s, the brand has been expanding throughout the world and gaining renown.
Procter & Gamble