ONE PAGE ADVERTORIAL LADURÉE’S NEW LOCATION
Ladurée has had its own shop in Lisbon since November 2017. More than a year after it opened, in March 2019, the brand expanded its advertising strategy by reviving the company´s history on a single page in Expresso, recommending their new location on Avenida da Liberdade.
What, besides macarons, will the Portuguese find at the new Ladurée outlet in Lisbon? What are the opening times? And what´s the story behind Maison Ladurée, a brand that is over 150 years old? Amorim sought us out to respond to this and other questions in a format consistent with the editorial tone of Expresso magazine.
The choice fell on a single-page advertorial with images illustrating the restaurant´s environment and highlighted products, in addition to an informative text in a box introducing the executive confectionary chef at Ladurée Portugal and JNcQUOI, thereby reinforcing the disclosure of the presence of the iconic brand, known above all for its macarons, in Lisbon.