AS FAR AS ZIPPY IS CONCERNED, ALL CHILDREN ARE THE SAME
“Genial Equality” was the concept developed for the new Zippy campaign, which aims to “promote the equal potential all children have to excel in their vocations and passions”.
The launch was marked by the unveiling of a statue at the Centro Colombo shopping centre in Lisbon. Described as “the world’s first ‘evolutionary statue’, it will “grow every year, just like a child”. The event took place on Children’s Day (01 June) and brought together some of the key players in the campaign for action on the issue.
On the same day, SIC and Zippy joined forces to mark the unveiling of the statue and the campaign with the broadcast of a fake live during a break on “Jornal da Noite”, expanded on the SIC social networks.