WITH SIC, IT´S “TUDO Á GRANDE”

This year, Worten turned to SIC to enhance their Black Friday “Tudo à Grande” (Everything in Style) campaign in the form of short, high-impact, branded content.

Two pieces of content were produced to disseminate one of the brand’s biggest promotional initiatives: a daytime feature on “Casa Feliz” as a call to action for the big first weekend of Black Friday and a near live in an exclusive break before “Jornal da Noite” with the presence of Cláudia Vieira.

The activation event at the Worten store included the participation of Cláudia Vieira, who interacted with participants involved in the proceedings, thereby generating greater attendance and visibility for the campaign. This initiative was further amplified on the actress’s social networks, where she published four pieces of content recorded in-loco alluding to her participation.