WORTEN BLACK FRIDAY

SIC joined forces with Worten to place even more emphasis on the brand’s Black Friday discounts in the form of short, high-impact Branded Content.

Five contents were produced to advertise one of Worten’s best-ever promotional campaigns: two fake lives in exclusive breaks at the beginning of each of Worten’s live shopping sessions, as a call to action for the brand’s networks and websites, and three 10-second graphic mini-content slots broadcast on TV throughout the month of November, aimed at generating frequency and promoting the campaign.