All the power of Vodafone’s 5G at Rock in Rio
Vodafone was, once again, one of the sponsors of Rock in Rio Lisbon and, together with SIC, unveiled great new products that enabled those present at the festival to feel the power of 5G.
In the days leading up to the festival, a piece of mini-content was broadcast on SIC, SIC Notícias and SIC Radical, aimed at positioning the brand as the nucleus of 5G technology at the event.
The topics of innovation, technology and communication were also part of the sponsored reports produced and broadcast during the event, through interviews with brand representatives and the dissemination of Vodafone activations at the venue.
With images registered over the four days of Rock in Rio Lisbon, a “best of” video was also produced for TV and digital channels featuring the brand´s best moments at the festival.
The entire content was expanded, in parallel, on the SIC and SIC Radical social networks.