Where is the natural habitat of music?
In the year in which it celebrated its 30th anniversary, Atelier Impresa blew out the candles at Vodafone Paredes de Coura with a series of actions designed to mark the date.
In addition to covering the festival, the project involved the production of a special 30-episode documentary shown between 22 July and 20 August. How does Vodafone Paredes de Coura live? Guests such as Tiago Brandão Rodrigues, Nuno Lopes and founder João Carvalho told intimate stories connecting them to the festival. The episodes were promoted on television and published online on the SIC Notícias website.
The initiative was also given significant coverage on the SIC Notícias website and on social media, with the daily publication of articles, a videocast, quizzes, a takeover on the SIC Notícias Instagram page and much more.
BEST OF VODAFONE PAREDES DE COURA 2023
DOCUMENTÁRIO 30 ANOS DE MÚSICA: TIAGO BRANDÃO RODRIGUES
DOCUMENTÁRIO 30 ANOS DE MÚSICA: NUNO LOPES
DOCUMENTÁRIO 30 ANOS DE MÚSICA: JOÃO CARVALHO
Client
Vodafone Portugal
Brand
Format
Tailor-made