FULL COVERAGE OF VODAFONE PAREDES DE COURA
Vodafone Paredes de Coura is about music and everything it involves. In 2024, SIC once again served as the “media partner” of an extraordinary festival not only due to the natural setting in which it is located, but also due to the way in which it manages to unite artists and the public in an unparalleled manner.
As part of this project, Atelier Impresa produced several formats, such as a 10-episode mini-series that revealed the experiences of artists who took part in the festival, as well as spots for the lineup and countdown. Mini-content was produced during the festival, in addition to specific content for social media and to be posted on the SIC Notícias website.
In parallel, SIC followed the festival like never before, with coverage including a live “Primeiro Jornal”.
MINISERIES “ATÉ COURA FOI UM 31”
COUNTDOWN
SPOTS
MINI CONTENT TV
SOCIAL MEDIA
Client
Vodafone Portugal
Brand
Formats
Events