The brands of the Lisbon Tribeca Festival

The Lisbon Tribeca Festival 2024 was a European extension of the prestigious New York Tribeca Festival, held for the first time in Lisbon on 18 and 19 October 2024.

The eve of the event featured an opening ceremony held at MAAT in the Beato Innovation District, a cultural and technological hub in Lisbon, and included a diverse programme of talks, films, series, music and podcasts.

This initiative was co-produced by SIC, the streaming platform OPTO and Lisbon City Council, and was supported by Turismo de Portugal, highlighting emerging and established talent, both national and international.

The highlights included illustrious guests such as Robert De Niro and Jane Rosenthal (co-founders of the Tribeca Festival), Whoopi Goldberg, and Patty Jenkins, as well as Portuguese personalities such as Daniela Ruah, Ricardo Araújo Pereira and Joaquim de Almeida. The festival showcased a selection of independent American productions and national content, such as the Portuguese film “I Could Have Waited for August”, by César Mourão. There were also question and answer sessions and debates on topics such as mental health and storytelling, highlighting the relevance of these topics in the artistic and cinematic context.

The Lisbon Tribeca Festival 2024 also enjoyed the support of several brands and partners. The main sponsors were Hyundai, which, as a mobility partner, promoted sustainability by providing vehicles such as the hybrid Santa Fé and the electric IONIQ 5 to transport guests, in addition to creating the “Hyundai Studios” space with interactive experiences related to the cinema; and MEO, which, as a technology partner, guaranteed the coverage of the entire event and set up an entire operation designed to bring the American film scene to Portugal through the creation of environments typical of Hollywood “sets” – the MEO Pop Up Stories.

Moreover, as “Friends of the Festival”, Delta was the event’s official coffee brand, with points of sale and on-site activations; and Carlsberg, with bars installed throughout the venue. RFM and Renascença were also present, with initiatives linked to the world of cinema and pop culture. The soundtrack was provided by music from radio stations, which livened up the streets during the day. Both reinforced their role as cultural promoters, with activations that brought the public closer to the cinematic spirit of the event. The amplification of the Lisbon Tribeca Festival included the distribution of press releases over several months, on-air communication (SIC channels), with spots and countdowns, a billboard campaign, activations on public transport (metro trains and trams) and clapperboards alluding to the festival dotted all over the city, articles in online lifestyle magazines and a 360º digital campaign (newsletters, SIC websites, Google and YouTube and social media ads)..

BEST OF

PROMOS

BRANDS IN TRIBECA FESTIVAL LISBON

MEO

HYUNDAI

CARLSBERG COUNTDOWN

DELTA