PATRÕES FORA! AND CASA FELIZ
This is the first time we have seen a narrative crossover between a daytime programme (Casa Feliz) and a sitcom (Patrões Fora!).
Whenever João Baião and Diana Chaves spend a few days away from their Casa Feliz, Odete Barata, the maid, takes advantage of the fact her employers have entrusted her with the key and takes her family there, secretly, enjoying all the amenities the house has to offer with them.
However, nothing is ever perfect, and the house gets dirty when there´s a party! That’s where Swiffer comes in, dealing with the Barata family’s problems and ensuring the house is spick and span for when Diana and João return home.
An effective combination that has enabled the brand to convey the product’s message in a fun and engaging manner.
Procter & Gamble