Staples on Terra Nossa
The success of Terra Nossa is indisputable; we began season 5 travelling from place to place with César Mourão and the Staples brand, which has featured in other seasons of Terra Nossa and, open to new suggestions, didn´t hesitate for a moment when César himself proposed the dismantling of the brand´s features on the programme.
The result is a number of hilarious scenes, both on the stage of a show, talking to someone on the street and even walking down the road, when César declares “I don’t do advertising anymore. If you want advertising, pay for it!”. You then see the Staples brand stamped on César’s car, his shoe or the bottle from which he´s drinking water!
These features are aired over eight episodes in a partnership between the SIC Branded Content department and the Staples brand.
Inclusion in Entertainment