STAPLES VIDEOCAST – “NÓS DEPOIS LIGAMOS”
“Nós Depois Ligamos” [We´ll Call Later], a series of eight entertaining videocasts with João Paulo Sousa in the role of a recruiter of unlikely job applicants, has premiered on SIC.
In each interview, João Paulo Sousa analysed the curriculum of interviewees as different as César Mourão, Naide Gomes, Ana Markl, Raquel Tavares, Jorge Corrula, Miguel Costa, Filipa Gomes and Fernando Daniel.
In the form of unusual questions designed to remove the guests from their comfort zone, these “job interviews” gave us the opportunity to get to know another side of eight public figures, talking about their professional and personal sides in an intimate manner.
Each 20-minute session ends with quick questions, in which João Paulo Sousa asks classic job interview questions such as: “Where do you see yourself five years from now”, “How do you deal with stress?”, giving rise to a series of spontaneous and surprising responses.
A common question ended the interviews and was decisive in the allocation of the job: “If you had to give a €500 Staples voucher to an institution, which one would you choose?”, in line with the brand´s project of a charitable nature.
“Nós Depois Ligamos, an original Staples idea, fits in with Staples’ positioning as a specialist on the workplace, as well as their strategy of attracting younger audiences normally impacted by this type of content.
This is a branded content project designed by Staples and developed and produced by Atelier Impresa.
The videocasts are available on the internet at staples.pt/nosdepoisligamos, on the Staples digital platforms and in the podcasts area on the SIC website.
The initiative was also reinforced with a digital campaign and weekly publications on the Staples and SIC social networks and websites, as well as on João Paulo Sousa´s social networks.