LICENSING ENTERTAINMENT FORMAT FOR STAPLES’ BACK TO SCHOOL CAMPAIGN
With the intention of consolidating Staples‘ Back to School campaign in a highly successful format which is a big hit amongst families and children, SIC’s Branded Content department developed a strategy involving the licensing of the programme “A Árvore dos Desejos”, where children make adult’s dreams come true.
João Manzarra
João Manzarra
Host João Manzarra was the endorser of the brand in this Back to School campaign. Considering his popularity amongst the target, he served as an ambassador, bringing visibility and credibility to Staples.
Client
Staples Portugal
Brand
Format
Tailor-made
