CÉSAR MOURÃO “REFUSES” TO RECORD FOR STAPLES
Atelier Impresa has responded to the needs of Staples once again, this time for a back-to-the-office campaign. Developed by the brand and the comedian César Mourão, the concept focuses on his refusal to record a commercial for Staples, preferring to go on holiday instead. With his characteristic brand of humour, he explains that people immediately think of Staples when they think of stationery, so there is absolutely no need whatsoever to advertise the brand any further. As such, he decides to go on holiday together with his filming team, leaving a Staples store assistant behind, who ends up replacing César Mourão and recording the commercial himself.
The campaign is being broadcast on television and radio until mid-February.