LICENSED SEAT SPOT
“Born in the Sun” is the slogan of the new SEAT Leon. With the goal of reinforcing the launch campaign and using the brand’s ambassador Sara Matos, SIC’s Branded Content department created and produced a licensed spot featuring the character Elsa Santinho, played by Sara in the novela “Wild Land”.
The focus of this spot was the new SEAT Leon, with simultaneous release of the campaign.
Inclusion in Fiction