PURINA´S FELIX THE CAT ON THE MASKED SINGER

Felix the Cat, the Purina mascot, attended one of the galas in the third season of the programme The Masked Singer with a fully integrated and highly entertaining brand presence. This was the third integration of a mascot in this format.

The presentation consisted of a fun moment in which Felix interrupts João Manzarra, a VT with clues and a performance involving the interaction of the presenter and the panel of investigators.

The presentation also featured the publication of a post and a story on the SIC social networks.