THE IMPORTANCE OF PREVENTION

Pfizer and SIC teamed up to raise public awareness on the importance of preventing serious and potentially fatal diseases such as pneumonia and meningitis.

Two sessions were created to address the topics (one for each topic) on the programmes Casa Feliz, What’s Up, Alô Portugal and Médico da Casa with the presence of a specialist doctor. Well-known faces such as Catarina Beato, Jéssica Athayde and Débora Monteiro were also invited to the meningitis session, who also talked about motherhood, in addition to diseases and how to prevent them.

Client

Pfizer Portugal

Brand

Format

Inclusion in Daytime