Sustainable sic and pescanova in the kitchen
he ambassador of the Pescanova brand, Lourenço Ortigão, and Chef Kiko were the stars of “Minuto Sustentável Pescanova”, an idea developed by the Atelier Impresa Branded Content together with Pescanova and Havas Sports and Entertainment, featuring important information for consumers and delicious waste-free recipes in five 60-second pieces of mini-content.
As far as the brand is concerned, encouraging consumers to cook is as important as informing them of sustainable ways of fishing, techniques geared to reducing the impact on the environment and marine species, the reduced use of plastic in packaging and aquaculture – taking pressure off wild fisheries –, in addition to the nutritional value of their products.
The first of five episodes premiered on 23 May on SIC channels and websites. A new episode is released every week – expanded in digital format – thereby enabling you to discover the world of Pescanova with the flavour of the delicious recipes prepared by Chef Kiko, always with the help of the actor Lourenço Ortigão.
SYORYS “BEHIND THE SCENES”