2 MEN AND 1 ASTRA
Created by the Brand Entertainment team for the launch of the new Astra in Portugal, 2 Men & 1 Astra brought together Opel and SIC in a 5-episode advertising initiative. Each episode sees Daniel Oliveira engage with a well-known person – José Fidalgo, Pedro Sousa, Jorge Corrula, Rodrigo Soares and Ângelo Rodrigues – in a conversation in which they describe the sensation of being inside the new Opel model.
Daniel Oliveira was the face chosen by SIC to play the lead in 2 Men & 1 Astra. The presenter – who is also the current director of Programmes at SIC –, well known for “Alta Definição”, engaged with José Fidalgo, Pedro Sousa, Jorge Corrula, Rodrigo Soares and Ângelo Rodrigues in these spots.