CELEBRATING MOTHER´S DAY WITH ONE ON “IDOLS”

“Celebrating mothers as our biggest idols”. This was the starting point for the inclusion of the ONE watch brand on the Idols programme, which focused on praising the contestants´ close relationship with their mothers, the respective support in their applications and the most important times in their lives.

To celebrate Mother’s Day, three contestants gave their mothers special ONE gifts as a token of their love.

Client

One Watch

Brand

Format

Inclusion in Entertainment