TAKING CARE OF IMAGES
Due to the fact an “idol´s” image is of paramount importance, we challenged three finalists to a visual transformation together with Óculos Para Todos. At the store, and with the help of the brand’s employees, Eduardo Gonçalves chose the Marineo V frame – an exclusive OPT brand product –, Ana Carolina opted for the Lydiate model and Beatriz Almeida chose the Vita.
These changes in image were expanded on the SIC and the programme´s social networks.
Óculos Para Todos
Inclusion in Entertainment