Nivea na “Casa Feliz”
Nivea appeared on the SIC programme “Casa Feliz” with presenter Diana Chaves to promote their new products in the form of a telepromotion.
This is a fine example of how a daytime format manages to integrate a brand in the content while conducting a promotional campaign, all in a fun and dynamic manner.
Client
Beiersdorf
Brand
Format
Telepromotion in Daytime