Esperança with MultiOpticas
The series Esperança, with César Mourão, was the first major premiere on SIC’s streaming platform, Opto. MultiOpticas did’t hesitate and placed their trust in the potential of the brand being associated with the first fiction content on Opto, and it proved to be a success.
Esperança is an example of an excellent combination: an organic and authentic storytelling process in which the brand is part of the narrative. MultiOpticas was present throughout the advertising campaign for the series, and featured in the entire promotional campaign on television, digital channels and billboards.
This included appearing on our websites, display formats and SIC and Opt’s social networks, with the creation of a specific hashtag.
This is the power of the amazing world of fiction, which brands join and become part of the story in a credible, engaging and effective manner.