“Hi there!” The Minipreço supermarket on wheels, which is due to travel the entire length of the country this summer, thereby bringing Minipreço even closer to consumers and offering them the latest products from its exclusive brands!

Our traditional popular summer festivals are already in full swing from the north to the south of Portugal and Minipreço had no intention of being left out. In what is the brand’s biggest summer activation ever, the Minipreço supermarket on wheels will be bringing excitement to every location it passes through between 01 July and 31 August.

This roadshow, in addition to sales, will also feature music, entertainment and a wide range of activities such as traditional games and other activities, giving people the possibility to obtain discounts on the brand´s products, which are already firm favourites of regular Minipreço customers.

As a means of amplifying the festivities and scaling up this activation, the SIC programme “Domingão”, holder of the highest audience numbers on Sunday afternoons, will join the Minipreço supermarket on wheels, thereby guaranteeing entertainment with the usual selection of the most popular Portuguese performers.

As far as Ricardo Torres Assunção, Director of Marketing and Communication at DIA Portugal, is concerned, this is “the biggest summer activation ever in the history of Minipreço. As a sign of proximity, we wish to remind all our customers that they can count on us and our supermarket on wheels will be a meeting point, a place to get together again, to share memories and a source of hope for the future. This truck will feature the latest line of goods, thereby enabling our customers to get to know the renewed range of our brand´s products, our fresh merchandise, our hot food spot, and a thorough selection of the best we have to offer. In addition to selling to the public, we also want visitors to enjoy themselves at our supermarket on wheels, reason for which we will be organising several games and prizes to provide them with an additional dose of fun. Finally, I would like to underline how proud we are to be involved in this partnership with SIC and to thank Luciana Abreu, the driving force behind this entire initiative, for her contagious energy. We want this summer to be a real party and I´m sure we will liven up every town and city we visit”, he concludes. 

All the information on the Minipreço summer roadshow itinerary can be found on the Minipreço social networks and all the SIC channels.







Inclusion in Daytime