AN EXCELLENT PREMIERE FOR MEO KALORAMA
In September, Parque da Bela Vista, in Lisbon, hosted the premiere edition of MEO Kalorama, a festival featuring names such as Nick Cave & the Bad Seeds, The Chemical Brothers and The Arctic Monkeys, among others. The result couldn´t have been better – the event was visited by around 112,000 people –, which led the organisers to announce that the event will be returning to Lisbon on 31 August, 01 and 02 September 2023.
SIC joined the festival as a media partner and Atelier Impresa covered all the goings-on at the venue live on SIC Radical. Rui Maria Pego, Carolina Torres and Maria Seixas Correia presented the special broadcasts, featuring interviews with performers and representatives of the festival and MEO, in addition to the commentary of experts Mário Rui Vieira (Expresso) and Pedro Ramos (Rádio Futura).
The operation also involved the production of dedicated digital content shared on the SIC social networks.