WELL-KNOWN NAMES AND AN EXCLUSIVE VIDEOCAST ON THE RETURN OF MEO KALORAMA

After an amazing debut in 2022, MEO Kalorama returned in 2023 with a line-up full of well-known names such as Blur, The Prodigy, Arcade Fire and Florence + The Machine. The second edition included several new features – such as the introduction of a fourth stage, Panorama, dedicated entirely to electronics – and Atelier Impresa was responsible for another: the premiere of an exclusive five-episode videocast featuring those behind the scenes – MEO Kalorama Cocktail Sessions.

Presenter Rui Maria Pêgo welcomed Miguel Guerra, Dora Palma, Sam The Kid, Tomás Wallenstein, Pongo, AkaCorleone, Kruella D’Enfer, HalfStudio, Joana Melo, Danilson Pires, Helen Butler, Silk Nobre and Saint Caboclo to the laid-back atmosphere.

The episodes were published on the Expresso/Blitz website on the mornings of 26 to 30 August, and highlighted on the Blitz social networks.

In parallel, Atelier Impresa recorded the best moments of MEO Kalorama on the ground, the basis for a series of items designed to convey the atmosphere experienced on the days of the festival and that culminated in a “best of” of the event. A communication plan designed to use the Impresa Group’s social networks to reinforce the respective messages was also implemented.

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