MAC POR PORTUGAL: WHEN A BRAND BECOMES PART OF THE STORY

To mark its 35th anniversary in Portugal, McDonald’s joined forces with IMPRESA to create a project that goes far beyond celebrating the brand. In “Mac por Portugal”, Carolina Torres hits the road to discover people, places and stories that reveal a lesser-known side of McDonald’s, while highlighting a strong connection with Portugal and its people.

Behind the wheel of an iconic vintage Volkswagen van, the presenter travels across the country in search of stories that show how a global brand has put down roots in Portugal and become part of everyday life for generations. The project starts with a simple question: if we all think we know the brand so well, how many of its stories do we actually know?

Throughout the journey, four stories in four locations reveal different connections between McDonald’s and Portugal. A restaurant that helps tell the story of a city, a professional experience that grows into a successful career, a Portuguese-produced ingredient that crosses borders, and a table filled with countless good memories.

Rather than simply telling its own story, “Mac por Portugal” sets out to meet the people who live it. Created by Atelier IMPRESA, the project brings together storytelling, television and branded content to turn McDonald’s 35 years in Portugal into a journey across the country and the stories that have become part of the brand. Because sometimes, a brand we think we know well still has plenty of stories to tell. 😉

E1: OS ÍCONES DA MCDONALD’S PORTUGAL

E2: JORGE, CONTA RÁPIDO

E3: COMEÇA TUDO AQUI

MAKING OF