THE PROMOTION OF AMAZING DISCOUNTS

Designed to meet the needs of Black Friday, SIC’s Branded Content proposal used short, high-impact formats to generate frequency on SIC channels.

Five 15-second graphic mini-content slots were produced, broadcast on SIC, SIC Notícias, SIC Mulher and SIC Caras geared to maximising visits to the Loja do Shampoo website and, consequently, to increasing the sales of L’Oréal Professionnel, Rekden, Shu Uemura, Kerástase, products, among others.