“BLACK DAYS” IN BEAUTY

SIC was once again the stage for “Black Days” in beauty for the second consecutive year.

In 2022, 15-second graphic mini-content slots were created and produced by Atelier Estúdio and broadcast on SIC, SIC Notícias and SIC Mulher, designed to maximise visits to the Shampoo Store website and, consequently, increase sales of the products L’Oréal Professionnel, Rekden, Shu Uemura and Kerástase, among others.