SIC AND LIDL PROMOTE A COMPETITION TO CHALLENGE DIY ENTHUSIASTS

Produced by Atelier Impresa, the creativity and skills competition “Construction Champions” tested the talent of 10 Portuguese with regard to DIY work.

Streamed live on the Advnce Twitch and Lidl YouTube channels, in addition to SIC Radical and SIC Mulher on television, this new entertainment format, which uses Lidl’s exclusive brand of tools, put the skills of 10 competitors to the test in the form of unusual challenges, using Parkside and Parkside Performance tools.

Streamer Diogo Silva (MoveMind) and actor Miguel Costa were the presenters and judges of this competition.

The grand finale was held on 09 December. The “Construction Champion” took home the Parkside Performance range and a € 2,500 Lidl shopping voucher.

GENERAL PROMO PROGRAMME