SIC CELEBRATES LEROY MERLIN’S 20TH ANNIVERSARY

Leroy Merlin marked their 20th anniversary with a festival at Fábrica Braço de Prata, in Lisbon. Aimed at customers, employees and partners, the Leroy Merlin 20th Anniversary Festival, held on a weekend in September, featured performances by artists such as Pedro Mafama, Toy, HMB and Bateu Matou, with several workshops delivered by influencers and experts such as Bruna Salgueiro and Diogo Duarte, based on diverse and utilitarian themes ranging from “How to organise your wardrobe” to “How to plant aromatic herbs”, in a both educational and entertaining format.

The venue also featured several activities and areas designed for the whole family, including a facility for kids.

SIC joined in the celebrations, with Atelier Impresa entrusted withproducing reports on the festival and content designed exclusively for social media.

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