“ON FIRE” content

SIC and Atelier Impresa attended the Chefs on Fire, event, backed by the Jameson brand, which found the ideal setting in this festival to promote the identify of one of its whiskeys: Jameson Black Barrel.

A “sponsored” piece of content, specifically produced for the brand, was developed to showcase the festival’s ambiance, consisting of a combination of cuisine, music and the Jameson brand’s unique experience of creating cocktails to accompany each of the chefs’ various dishes.

The content, broadcast during an isolated break, aimed to highlight the connection between the brand of whiskey and the festival’s visual elements: fire.

The coverage also included the creation of exclusive content for both SIC and Jameson’s social networks, amplifying the impact of the brand’s activation in both communities. The focus was to create an authentic narrative to connect the public with the brand, using the features of the festival to convey the essence of the brand in a natural and engaging manner.

“SPONSORED” REPORT

SOCIAL MEDIA CONTENT