SPONSORED SET BY IKEA

SIC’s day time talk show “Casa Feliz”(Happy Home) is meant to portray several different parts of a house on its set. With this in mind we partnered up with Ikea who took care of the decor of all sets on the show. “Home owners” Diana Chaves and João Baião welcomed viewers into their renovated dream home, and walked them through each room.

Besides promoting the show in the network’s line up the on air promotion also endorsed Ikea brand organically.

Client

Ikea Portugal

Brand

Format

Inclusion in Daytime