Hyundai on Hell’s Kitchen

Hyundai joined the first season of Hell’s Kitchen through a sponsorship, in-programme features and the donation of the top prize.

The brand featured in every episode in a video promoting the top prize, in addition to passive appearances on the arrival of guests at the Hell’s Kitchen restaurant.

In the final episode, the winner was awarded the prize by the brand´s ambassador, Miguel Oliveira.

This is an example of a successful partnership in a leading prime-time audience programme.