HYUNDAI ON “THE TRAITORS”

Hyundai decided to invest in “The Traitors”, an entertainment format where twenty participants compete for a prize of 20,000 euros in silver bars.

Presented by Daniela Ruah, the strategy, mystery and adventure programme captivated viewers for 20 episodes. It involves the participation of 20 competitors, including three traitors playing their own game in secret in order to eliminate their colleagues.

Hyundai sponsored the programme and procured the services of Atelier Impresa to produce the features.

The brand´s Tucson model transported the competitors to their mission and the brand enjoyed a passive participation on every programme, and an active presence on five.

The sponsorship was also reinforced with features on social media, through the publication of stories on the SIC Instagram page.