THE DELIGHTFUL WORLD OF SOFIA

Sofia Cotrim, the host of the Mundo de Sofia programme on SIC Mulher, starred in a series of episodes in 2016 sponsored by Gallo, a brand that celebrated its 100th anniversary in 2019.

Taking advantage of the association with the programme’s decor and presenter, the SIC Brand Content team created a series of television spots to promote the company┬┤s line of vinegars.

In less than a minute, in a series of videos recorded in a family environment, Sofia revealed cooking tips designed to enhance the flavour of your dishes. With Gallo, of course.

Sofia Cotrim

Sofia Cotrim

Created in 2016, at the same time the television programme of the same name began airing on SIC Mulher, Mundo de Sofia is also a website and blog with ideas, tips, projects, DIY, recipes and much more. Sofia Cotrim has also launched a book that, in line with the television programme, features tutorials on crafts and a wide range of ideas. From homemade biscuits to exfoliating soaps, Sofia Cotrim presents a list of suggestions capable of making a difference at home.


Client

Unilever

Brand

Format

Tailor-made